Running a campaign is very exciting, but sometimes learning new fundraising terms can confuse you. Worry not! We are here to bring you clarity and shed light on some of the terms that may be new to you.
Essentially, a matcher is an individual, a company, or a foundation who can contribute a significant gift towards your campaign. A matcher helps you match double, triple, or quadruple the amount raised during your live campaign.
A mid-level or mid-tier donor is a gift level that is higher than the average modest donor but is not quite at the level of an organization’s high level, or matcher prospects, list.
On average, donors who give $500 or more are typically considered mid-level donors. These donors are important because, through the campaign, there may be an opportunity to steward their mid-level giving to a higher level. Mid-level donors are also important in helping an organization reach their goal on campaign day. The fundraising specialist or campaign manager will help the organization determine what gifts should be considered mid-level and advise on how to pre-solicit these gifts in preparation for campaign day.
A mid-tier donor helps you keep the momentum going during your live campaign. We recommend securing as many mid-tier donors before your campaign so you can keep as much control as possible on your campaign.
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